About Steven Lai


Steven Lai

There are two core elements to your success…


I’m Steven Lai, today I am the founder of Super Developments and creator of CRM for Property Success.

Back in 2003, I had a full-time sales job at a tech start-up which over time stopped aligning with what I wanted to do and who I wanted to be. My son was born, my priorities shifted and something had to change.

I knew property was the answer, so I got myself properly property educated.

I quickly realised two core activities would be fundamental to my success – attracting great investors and finding deals.

Attracting great investors

Steven Lai at a Progressive Property Networking event

When I started out, networking was awkward.

I didn’t know what to ask, what to capture, what to share or how to qualify if people were a good fit for my business.

Using a simple technique to make networking pain free and my CRM to capture and follow-up, I quickly built strong relationships with property professionals and investors I could call on.

Closing more deals

Deal sourcing was really time-consuming.

I’d be typically analysing 40 – 50 deals to find one that stacked up. This generated a lot of documents, spreadsheets, emails and phone calls to keep track of.

By configuring my CRM to efficiently manage my deal sourcing I simplified the process and saved myself a lot of wasted time.

Ultimately this allowed me to focus on closing the most profitable deals faster.

I’d like to help you

When I started talking about this to my property peers I discovered many didn’t understand what a CRM is, or how a CRM can be configured for property to make things easier.

Now, I want to help others, like you, do the same.

Thanks for taking the time to read this,


PS. You can read more about why I created CRM for Property Success on our blog.

Get in touch

If you have a burning CRM question... if no one else can help... and you can’t find the A-team... maybe you can ask... me!

PS. This is great time to have found us...

Right now, we’re looking for motivated people like you to join our beta programme.

For a limited time, this means you’ll get one to one consultancy support from us to personalise your CRM for property.

Spaces are limited, so everyone can benefit from individual attention.

Super Developments

© Super Developments Ltd. All rights reserved. Company registered in England & Wales, No. 10470912

© Super Developments Ltd. All rights reserved. Company registered in England & Wales, No. 10470912.