About Steven Lai


Steven Lai

There are two core elements to your success…


I’m Steven Lai, today I am the founder of Super Developments and creator of CRM for Property Success.

Back in 2003, I had a full-time sales job at a tech start-up which over time stopped aligning with what I wanted to do and who I wanted to be. My son was born, my priorities shifted and something had to change.

I knew property was the answer, so I got myself properly property educated.

I quickly realised two core activities would be fundamental to my success – attracting great investors and finding deals.

Attracting great investors

Steven Lai at a Progressive Property Networking event

When I started out, networking was awkward.

I didn’t know what to ask, what to capture, what to share or how to qualify if people were a good fit for my business.

Using a simple technique to make networking pain free and my CRM to capture and follow-up, I quickly built strong relationships with property professionals and investors I could call on.

Closing more deals

Deal sourcing was really time-consuming.

I’d be typically analysing 40 – 50 deals to find one that stacked up. This generated a lot of documents, spreadsheets, emails and phone calls to keep track of.

By configuring my CRM to efficiently manage my deal sourcing I simplified the process and saved myself a lot of wasted time.

Ultimately this allowed me to focus on closing the most profitable deals faster.

I’d like to help you

When I started talking about this to my property peers I discovered many didn’t understand what a CRM is, or how a CRM can be configured for property to make things easier.

Now, I want to help others, like you, do the same.

Thanks for taking the time to read this,


PS. You can read more about why I created CRM for Property Success on our blog.

Get in touch

If you have a burning CRM question...
if no one else can help...
and you can’t find the A-team...
ask me!

Super Developments

© Super Developments Ltd. All rights reserved. Company registered in England & Wales, No. 10470912

© Super Developments Ltd. All rights reserved. Company registered in England & Wales, No. 10470912.