7 easy wins a CRM can give you and your property business

There’s a reason we deliver a programme called CRM for Property Success –  because configured correctly a CRM can work wonders for you and your property business.

Here are 7 easy wins you can achieve by using a CRM for your property business.

A CRM will help you manage your relationships by giving you a tool to clarify between your leads (we call them noise) and your contacts (people of value).

Team working is easier because you can hold all the information relating to a contact against them in the CRM – that’s emails, documents, meeting notes etc. So all your team members have access to exactly the same information in real time.

Talking to a bunch of strangers about your business can be awkward. These are the most common networking problems we get asked about:

1. What to ask?
2. How to capture?
3. Where to capture?
4. How to transfer business cards into a useable format?
5. How to follow up?
6. How to arrange an initial meeting?
7. How to qualify in or out quickly?
8. How to convert a lead to a contact?

It’s true when we say CRM gets gold for helping with all of this.

We’re all mobile, and you want to access your information 24/7 wherever you happen to be. You can get seamless access to your CRM on your mobile devices.

Having real time information in your hands at all times is a massive benefit, whether it’s to remind yourself of someone’s name/business at a property event or if you need to access information about a deal while viewing a property.

Think of a CRM as an insurance policy. You can get all your business knowledge out of your head and into your CRM.

So if you did (unfortunately) get knocked over by a bus tomorrow, your business could continue without you.

It takes time and effort to analyse deals and find one that stacks. When you do find it, you need to reach out to that person, arrange a viewing, exchange documents etc.

All these details need to be kept somewhere, usually in multiple files or email threads. CRM simplifies this process since you hold all the information (your one version of truth) on a deal in one central place.

If you are aspiring to have a team they will need to follow what you are doing; a CRM will help you develop a structured process. This means your team can simply follow a predefined process, that you can measure and refine over time.

If you “can’t measure you can’t master” (that’s a direct quote from Rob Moore at Progressive Property)

Are you capturing and measuring your activities?

Do you know whether your time is spent on revenue making activities or admin activities?

A CRM can capture all of this information and help you understand your business better.

Hopefully, we’ve convinced you that a CRM is worth it, after all, every little thing CRM does is magic!

If you need some advice on choosing a CRM for Property Success, then read this or…

About the author

Steven Lai is a property investor, founder of Super Developments and creator of CRM for Property Success. He is a CRM expert with over 12 years commercial experience of managing sales teams.

Join the CRM for Property Success Facebook Group to ask him anything (about CRM, property or 80's trivia!).