This is one of the most important steps in your journey to having a fully customised CRM for your property business. Refining and improving not only applies to the systems you use in your business, but your business as a whole.

Step 10: Refine and repeat

If you don’t take the time to review and refine how you’re operating, how can you expect to improve and grow your business?

How do you think Mr Kipling got such ‘exceedingly good cakes’? You start with a recipe, and the first batch of cakes are okay, but not great. So, on your next attempt, you tweak the recipe or the method, and the results are good, but you know they can be better, and so you try again. And again. And again. 

If your CRM is coming up short, identify the problem and change it, and change it again if you need to. 

Your CRM is only as good as its set up – so reviewing and refining is vital to maximising its potential for your business.   

If you’ve read parts 1 to 10, of 10 Steps to a CRM, then that’s all folks! Unless you’re interested in finding out about the fast track way to a fully customised CRM. 

Book a free no-obligation  Discovery Call with Steven

About the author

Steven Lai is a property investor, founder of Super Developments and creator of CRM for Property Success. He is a CRM expert with over 12 years commercial experience of managing sales teams.

Join the CRM for Property Success Facebook Group to ask him anything (about CRM, property or 80's trivia!).